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Meta Tag / Head Area Checklist
| Title |
Required |
| Meta Description |
Required |
| Rel Canonical Tag |
Recommended |
| Meta Content Type |
Required |
| Meta Keywords |
Optional - Not used by Google |
| Meta Robots |
Optional |
| Meta Googlebot |
Optional |
| Meta Google |
Optional |
| Meta Google Site Verification |
Optional |
| Rel Next/Prev |
Optional |
| Rel DNS Prefetch |
Optional |
| Rel Shortlink |
Optional |
| Facebook Open Graph Tags |
Recommended |
| Twitter Card Tags |
Optional |
| Rel Alternate (RSS Feed) |
Optional |
| Rel Shortcut Icon/Icon (Favicon) |
Recommended |
| Meta Refresh |
Not recommended |
Body
| Heading tags (H1, H2, H3, H4...) |
Recommended |
| Paragraph tags |
Optional |
| Page Anchors |
Optional |
| Links |
Required |
| Navigation |
Required |
| Unique Content |
Required |
| Address Info |
Recommended |
| Rich snippets (microdata, microformats, RDFa) |
Recommended |
| Strong |
Optional |
| Em |
Optional |
| Breadcrumbs |
Recommended |
| Cookie Policy Page |
Recommended |
| Contact Page |
Recommended |
| Privacy Page |
Recommended |
| Google + Authorship |
Recommended |
| Social Media Buttons |
Recommended |
Content
| Check for duplicate/scraped content |
| Do not mix languages on a page |
| Check for spelling and grammar |
| Avoid hidden content |
| Do not over-use keywords/phrases |
| Do not over-use bold tags |
| Nofollow all untrusted/UGC links |
Image Optimisation
| Alt |
Required |
| Search engine friendly file name |
Recommended |
| Title |
Recommended |
| Compress Images (Smush.it etc) |
Recommended |
| Convert Images to WebP |
Optional (Google Chrome & Opera only) |
| Store on cookieless sub-domains |
Recommended |
| Store on cloud hosting / CDN |
Recommended |
URL
| Search engine friendly URL |
Recommended |
| No Session ID in URL |
Required |
| Homepage URL is root ( '/' ) |
Required |
| URLs match Canonical Tags |
Required |
| URLs match FB OG Site Tag |
Required |
| All lowercase letters |
Recommended |
| Consistent closing slash |
Required |
| No spaces |
Required |
| No non-permitted characters |
Required |
| No duplicate URLs for same page |
Required |
| |
Sitemaps
| XML Sitemap |
Recommended |
| Static Sitemap |
Recommended |
| Compressed Sitemap |
Recommended |
| Video Sitemap |
Optional |
| Google News Sitemap |
Optional |
| RSS Feed |
Recommended |
| Sitemap Index File |
Optional |
| Sitemap reference in Robots.txt |
Recommended |
Robots.txt
| Robots.txt |
Recommended |
| Robots.txt sitemap link |
Optional |
| Robots.txt disallow rules |
Optional - be careful |
| Robots.txt allow rules |
Optional |
| Check in Webmaster Tools |
Recommended |
Broken Links / Redirects
| Check for broken links/error pages (4xx,5xx) |
Required |
| Check for redirects (3xx) |
Required |
| All website pages sending 200 success code |
Required |
| Homepage should not redirect |
Required |
| Homepage should send 200 success code |
Required |
Links
| Title |
Recommended |
| Rel Nofollow |
Optional - Use with care |
| Rel Alternate Hreflang x |
For Multi Language Sites |
| Rel Next/Previous |
Optional |
| Rel Tag |
Optional |
| Rel Author / Me |
Optional |
| Rel Bookmark |
Optional |
404 Error Page
| Check 404 page exists |
Required |
| Check 404 page returns 404 status code |
Required |
| Custom 404 error page |
Optional |
| Add useful links, sitemap or search box to 404 page |
Optional |
HTML Validation
| W3C Markup Validation Service |
3rd Party Software: Flash/Silverlight/Java/PDF etc
| 3rd Party Software Navigation Menu |
Avoid |
| 3rd Party Software Intro page |
Avoid |
| 3rd Party Software Text Content |
Avoid |
| Entire Site Using Third Party Software |
Avoid |
| Small Features |
Allowed |
| Videos |
Allowed |
| Audio elements |
Allowed |
| Animations |
Allowed |
| Tools |
Allowed |
Over Optimisation
| Is the site user friendly? |
| Could a user class the page as spammy? |
| Do not over-use keywords/phrases in text, headings or meta data |
| Do not create more internal links than necesssary |
| Too many keyword rich links |
| Poor content/too many repeated phrases |
| Too many ads (eg Adsense) above the fold |
| Too many ads, such that content is hard to access |
| |
Google Webmaster Tools
| Fetch as Googlebot |
Required |
| Submit .xml Sitemap |
Required |
| Submit Compressed Sitemap |
Recommended |
| Submit RSS Feed |
Recommended |
| Set Geographic target |
Recommended |
| Set Preferred domain |
Recommended |
| HTML Improvements |
Optional |
| Rich Snippets Testing Tool |
Optional |
Bing Webmaster Tools
| Fetch as Bingbot |
Recommended |
| Submit Sitemap |
Recommended |
| Submit RSS Feed |
Optional |
| Submit URLs |
Optional |
Website Speed Tools (Online)
| Google PageSpeed Insights |
| Neustar Instant Speed Test |
| GTmetrix |
| Pingdom Tools Full Page Test |
| Yahoo! YSlow |
| Webpagetest.org |
| Whichloadsfaster.com |
| Site-Perf.com |
| loadImpact.com |
Facebook
| Facebook Debugger Tool |
| Google Structured Data Testing Tool |
Google Webmaster Guidelines
| Read, understand and follow the Google Webmaster Guidelines |
| Do not place a link exchange section on your website |
| Avoid automatically generated / scraped content |
| Avoid cloaking |
| Avoid 'sneaky redirects' |
| Avoid hidden text or links |
| Avoid doorway pages |
| Do not abuse rich snippets |
Keyword Research
| Google Adwords Keyword Tool |
| Google Suggest |
| UberSuggest |
| Bing Keyword Tool |
WordPress
| All in One SEO |
| WordPress SEO by Yoast |
| W3 Total Cache |
|
Favourited by 3 Members:
Comments
Thank you. This is a great check list!
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Contents
For web designers, developers and SEOs that want to check if a website is search engine friendly.
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