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Google Analytics UTM Parameters (v2) Cheat Sheet by Jay Taylor

9 Comments   |   Add a Comment   |   PDF Download   |   Find:

Hit / Campaign Parameters

utmac Account ID (e.g. UA-123­456-1)
utmcc Analytics Cookie string
utmcn New campaign visit?
utmcr Repeat campaign visit?
utmdt Page title
utmhn Hostname
utmp Page path
utmr Full referral URL

utmcc contains the combined strings of the __utma and __utmz Google Analytics cookies. This string is URL encoded.

The utmcn and utmcr parameters never appear in the same request and both only appear with a value of '1'.

Environment Parameters

utmcs Character set (e.g. ISO-88­59-1)
utmfl Flash version
utmip IP address
utmje Java enabled? (1 = yes, 0 = no)
utmsc Screen colour depth (e.g. 24-bit)
utmsr Screen resolution
utmul Language code (e.g. en-us)
utmvp Viewport resolution

The utmip property can be anonymized by removing the last octet.

Event / Custom Variable Parameters

utme Extensible parameter
utmni Non-in­ter­action event

utme can contain data for Event, Custom Variable and Page Load Time tracking requests.

 

e-Commerce Parameters (Transactions)

utmtci Billing City
utmtco Billing Country
utmtrg Billing Region
utmtid Order ID
utmtst Affili­ation / Store name
utmtsp Shipping cost
utmtto Order Total (inc. tax and shipping)
utmttx Tax cost

The utmtid order ID must be unique for each order, otherwise Google Analytics will group multiple transa­ctions under a single entry. All monetary fields should be filled in without a currency symbol, e.g.: 12.50

e-Commerce Parameters (Items)

utmtid Order ID
utmipc Product code / SKU
utmipn Product name
utmipr Product price
utmiqt Quantity
utmiva Product category / variation

The utmtid order ID parameter must match the one used in the _addTr­ans() call this item belongs to, otherwise it will not be associated with the order correctly.

Social Parameters

utmsa Social action (e.g. 'share', 'tweet')
utmsid Social destin­ation (optional)
utmsn Social network name

These values are sent by _track­Social requests only.

 

Internal Parameters

utmhid Hit ID, random number
utmn Random ID to prevent gif caching
utms Requests made this session (max. 500)
utmt Request type (e.g. 'event', 'tran' etc...)
utmu Client usage / Error data (encoded)
utmvid Visitor ID
utmwv Tracking code version
guid Send Globally Unique Identifier

utms increments with each successive request made for the current session. After 500, hits will be ignored.

The guid parameter is used as part of creating the Visitor ID and the guid­=on parameter is typically sent by the mobile version of the Google Analytics tracking code.

Cookie string values

utmcsr Campaign source
utmccn Campaign name
utmcmd Campaign medium
utmctr Campaign term / key phrase
utmcct Campaign content

These values are not sent as parame­ters, but are encoded into the utmcc cookie string that is sent as a parameter in utm.gif requests. These values are contained in the __utmz campaign cookie and will not be sent if this cookie is not present.

utmcc also contains data from the visitor cookie, __utma.
Pinterest

Favourited by 6 Members:

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Comments

ketav ketav, 15:44 9 May 12

Thanks only comprehensive list i found on this date

Yehoshua Coren Yehoshua Coren, 18:22 17 May 12

This is great! Thanks, Jay.

Yehoshua Coren Yehoshua Coren, 08:56 20 May 12

This is great.

Nathan Cocks Nathan Cocks, 08:58 20 May 12

Bless your cotton socks!

Stunned that Google doesn't have a cheat sheet like this, thankfully you recognised the need when they didn't. Huge thanks.

Gabriel Harper Gabriel Harper, 13:08 4 Oct 12

Awesome!! Thanks.

Ygor Ygor, 14:37 21 Dec 12

Nice post.

How can I pass the parameter "gclid" received from an AdWords' link to Google Analytics manually. Which of the parameters you listed above should I use?

Tim Leighton-Boyce Tim Leighton-Boyce, 11:18 2 Jan 13

Full marks for doing this. Thank you.

Scott Olivares Scott Olivares, 16:28 5 Apr 13

Awesome post Jay! So helpful!

Julien Coquet Julien Coquet, 13:54 11 Apr 13

Hi, sorry to be a party pooper but this all becomes obsolete once you switch to Universal Analytics later this year ;-(

Add a Comment

Comment:

Contents

A guide to the parameters sent with all requests to Google Analytics via __utm.gif

Column Content Comments Author Updated
- Google Analytics UTM Parameters (v2) Cheat Sheet Jay Taylor 8 Mar 12
1 Hit / Campaign Parameters 0 Jay Taylor 17 Feb 12
Environment Parameters 0 Jay Taylor 23 Feb 12
Event / Custom Variable Parameters 0 Jay Taylor 8 Mar 12
2 e-Commerce Parameters (Transactions) 0 Jay Taylor 6 Mar 12
e-Commerce Parameters (Items) 0 Jay Taylor 17 Feb 12
Social Parameters 0 Jay Taylor 23 Feb 12
3 Internal Parameters 0 Jay Taylor 23 Feb 12
Cookie string values 0 Jay Taylor 17 Feb 12

Cheatographer

Jay Taylor Jay Taylor
www.freshegg.com

More by Jay Taylor

Cheat Sheet Stats

1,816 Downloads and 5,907 Views

Tags

analytics, gif, google, urchin, utm

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