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10 Ways to Solicit New Business Cheat Sheet by

10 Ways to Solicit New Business
business     marketing     new     ways     solicit

Introd­uction

Uncovering new customers is like going on a treasure hunt. Knowing where to look gives you a head start, but you still need the right tools. Just keep digging until you discover the gold. Business develo­pment takes time, effort and resources. Soliciting new business is an ongoing process for a new or establ­ished company.

Ways to Solicit New Business

Online Social Networ­king
Facebook, Twitter and MySpace are examples of social networking groups. Develop a profile that focus on personal interests but include your profes­sional and business inform­ation as well. Find friends or followers by using keywords such as the city you live in, sports teams you follow, or hobbies. Look for questions that relate to your business and respond with inform­ative answers, and of course a link to your business site.

Online Business Networ­king
Google+, Ryze and LinkedIn are all focused on business, although Google+ is somewhat social as well. Create profiles on business networking sites that emphasize your profes­sional experience and the benefits of your business. Join groups where new clients might partic­ipate. For example, if you're an attorney, join an entrep­reneur group.

Offline Networ­king
The choices are nearly endless. If you put your mind to it you could have a meeting two or three times a week, every week. Start with joining the chamber of commerce, profes­sional associ­ations and general business groups. Expand by joining special interest groups and organi­zat­ions.

Press Releases
Advert­ising costs money, both for the develo­pment of the ad and placement in media sources. Press releases cost time and effort to write, but if they're picked up you don't pay for the media space. Create a series of press releases that emphasizes your expertise. Reporters will soon come to you for comments.

Prom­otional Giveaw­ays
Think about events potential new customers might attend. Select a non-co­nsu­mable inexpe­nsive giveaway that has your company's logo and contact inform­ation. Distribute the items to attendees at the event. For example, if you provide accounting services, you might give away a free calcul­ator. If you're a pet groomer, consider a cloth that traps pet hair.
 

Solicit Business

Continued

Cont­ests
Create contests to increase the visibility of your business. Relate the contest to the business. For example, if you own a pet shop, a cutest, ugliest, or funniest pet contest would be approp­riate.

Charity Events
Supporting a charity event brings media focus on your business. Announce the event before it takes place through press releases, flyers and websites. Coordinate the event with your business. If that's not possible, contri­buting to a food bank or homeless shelter is always approp­riate.

Demo­nst­rat­ions
Many types of businesses lend themselves to live demons­tra­tions. If you're a florist, consider assembling a flower arrang­ement in front of a women's group. Record the demons­tration and upload it to a video platform and your website

Blog­ging
Blogs allow visitors to your website to interact with you, or your staff, person­ally, even though you aren't face to face. Consider how your product or business solves the customer's problem. Post helpful hints.

Trade Shows
Most trade shows aren't for selling products directly but to expose the product to new customers. Create your trade booth so it's eye catching. Give attendees a reason to come over. For example, everybody has a fish bowl to collect business cards. Cover the inside of your fish bowl with $1, $5, $10 and $20 bills. Use a water-­soluble white glue and you can remove the money afterward. People will come over to see if the money is real.

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