Bears the primary responsibility for teaching us the attitudes, values, and behavior considered appropriate by our parents (our society). They are responsible for our development of the self.
The self is the part of us that acts with self awareness, exercises self control, exhibits a conscious and guilt, and makes decisions about who we are, what we’ve been and who we hope to be.
The school teaches the behavioral standards of the community through speech, dress, and demeanor. Schools indoctrinate their pupils in the correct attitudes about work, respect for authority, and patriotism.
Religious groups provide guidelines for the behavior of members and punishment for disobedience. It reinforces the status quo by teaching that people should accept an imperfect society (poverty, racism, and war) because they are born sinners. The downtrodden are advised to accept their lot because they will be rewarded in the next life.” (p. 140)
"Athletics contains within itself--in its rules, procedures, training, and sentiments--a paradigm of adult expectations regarding youth" (Matza, 1964:207). Sports also reinforce US values among participants.
“Films and television programs promote images and ideologies that support imperialism, capitalism, racism, sexism, militarism, authoritarian violence, vigilantism, and anti-working class antagonism” (Parenti 1992).
Government ideological control occurs in political speeches, books, and legislation. One government effort is to convince the public that capitalism is good and socialism is bad.