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Give Your Customers CHOICES Cheat Sheet by

marketing     customer     selling     choices


Clients always have choices when it comes to selecting services and business partners. Set yourself apart from the rest by rememb­ering “choices” as an acronym which can help make the decision making process easy.

C - Commun­ication

Commun­ication with the customer is critical. Let them know when, where and why things are happening.

H - Honesty

Things don’t always happen perfectly in business. Needs change, mistakes happen, products are delayed, and scheduling conflicts arise. Being up-front and honest with your clients will help to build trust.

O - Options

Providing your client with options, where possible, helps to develop a sense of ownership. If there are equally beneficial choices, help the client to make an informed decision based on your recomm­end­ation. This will help produce a more satisfied customer who feels their specific needs were addressed.

I - Inform­ation

Your clients want to know as much as possible about their invest­ment. Share the pros and cons of the purcha­se/­inv­est­ment. It helps to better understand what the differ­ences and results would be.

C - Competency

Clients want to know that you know what you are talking about. Inform­ation can be provided, and competency must be demons­trated. Be expert in the field, and able to speak about each product with knowledge and experi­ence.

Customer Choices

E - Excitement

You don’t necess­arily need to be jumping up and down on the job site – simply giving the impression that you are happy to be there is enough.

S - Skill

When a client is investing in a job, they want to know that you not only understand the scope of work, but you can also complete the job with skill and profes­sio­nalism. Ensure your teams are trained, and that your finished work represents your company the way you want it to.

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