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Google Webmaster Guidelines Cheat Sheet by

Google Guidelines for webmasters
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Introd­uction - Quality Guidelines

These quality guidelines cover the most common forms of deceptive or manipu­lative behavior, but Google may respond negatively to other misleading practices not listed here. It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subseq­uently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

Basic principles

Make pages primarily for users, not for search engines.
Don't deceive your users.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfor­table explaining what you've done to a website that competes with you, or to a Google employee.
Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?­"
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Specific guidelines

Avoid the following techni­ques:
Automatically generated content
Participating in link schemes
Creating pages with little or no original content
Cloaking
Sneaky redirects
Hidden text or links
Doorway pages
Scraped content
Participating in affiliate programs without adding sufficient value
Loading pages with irrelevant keywords
Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
Abusing rich snippets markup
Sending automated queries to Google

Good Practices

Monitoring your site for hacking and removing hacked content as soon as it appears
Preventing and removing user-g­ene­rated spam on your site
 

Google Webmaster Guidelines

Important Guidelines

These are critical guidel­ine’s to follow to promote your website ranking. You can’t get the first page results or publis­her’s facilities without following all of them.

Page Speed: The most critical webmaster guideline. Website speed reveals many things about your website's health and how well it's managed. Also important for mobile SEO. Checki your page with Google Page speed insight to identify why your website is slow and which steps to take to fix.
robo­ts.t­xt: Robot.txt is a file which exist’s in your website root directory to control the search engine’s crawlers about which page you want to let it accessing or not. Sometimes people blocked some specific page or resource by robot txt for preventing them to showing in the search result.

In the new robots.txt guideline you shouldn’t blocked your important resources, such as main HTML, javascript or CSS file’s by robot.txt. If you use WordPress to make sure that your “/wp-i­ncl­udes” and /wp-co­ntents folder’s are not blocked by robot.txt. However, if you really want to de-ind­exing a web page you can use other techniques like password protection or robot meta tags.
Paid links: Do not build any Dofollow referral links, Affiliate links or paid link’s which is give you financial benefits or commission for selling a goods or send the link juice to the link resour­ce’s. You can share an Affiliate, referral or paid links with nofollow attributes which tells the search engine’s not to follow these links. Keep your outgoing or external links under 50%..
Sitemap for search engines: You must have a sitemap for Search engines using XML format where you have sorted all public links. This sitemap is placed in the root directory of your domain and easily accessible by a simple URL such as “yourw­ebs­ite.co­m/s­ite­map.xml”. Keep the sitemap current for best result. After creating this sitemap submit it to the Google by Google webmaster tools for getting indexed faster.
A quick HTML sitema­p/n­avi­gation page for visito­rs: After submitting a sitemap to the search engine, create a sitemap or easy navigation page for your users to find all important website links.
Text­/image links: Always try to display a text instead of an image where it is necessary. However, if you really want to share some image, don’t forget to add the “ALT” attribute for images. Use a meaningful ALT text to describe the image. Use at least two descri­ptive word’s instead of only one.
Titl­e/ALT tag: Describe your image “ALT” tags and <ti­tle> elements by meaningful and accurate descri­ption. One of the worst SEO mistakes is leaving <ti­tle­></­tit­le> elements blank that is shown in the browser tab.
if modified since: If-Mod­ifi­ed-­Since HTTP header tells Google about the update of a web page since their last crawl.The Search engine quickly know about the updates of a web page and develo­pment and constantly show them in their search result. Most of the web server support this feature to reduce bandwidth usage and avoid interr­uption.
The amount of links: Always keep the website’s external or internal links, under 50 for per page and don’t exceed 100 links.
Dynamic links: Make sure that your website links are SEO friendly and simple. Avoid auto generated links containing “?” and other automatic characters to pass this guideline. Use landing pages to avoid auto-g­ene­rated links instead of redire­cting users dynami­cally.

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