Describes creative work as a cyclical four-step process. The model is useful as a descriptive and prescriptive tool for leaders who want to direct individual, group, organizational, or community efforts in a more creative direction
The process itself is deceptively simple, often leading to the mistaken conclusion that it is already being followed. In practice, for-profit organizations (banks, manufacturers) tend to overemphasize the Produce activity, while altruistic organizations (arts, social services) overemphasize the Explore activity. The key to the creativity in the process is that all four activities must be given their full due, with no skipping or rushing. Any delays introduced by that approach are more than outweighed by the dramatic improvement in the innovation, quality, and suitability of the work products and in the enjoyment and satisfaction of the participants.
The Reciprocal Model is based on the author's career in the performing arts, technology development, conflict resolution, and project management. If you rotate the model diagram 180 degrees, you will see that it strongly resembles the Appreciative Inquiry model. And it has some useful additions.