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Plutchik's Wheel of Emotions Cheat Sheet by

plutchik     wheel     emotions

Intodu­ction

In 1980 Robert Plutchik constr­ucted a wheel-like diagram of emotions, an infograph that uses the color wheel to illustrate variations in human affect and the relati­onship among emotions. Current applic­ations of the wheel of emotion include robotics and sentiment analysis.

Psycho­logist Robert Plutchik created the 2D wheel and a conical 3D version in 1980 as a tool for unders­tanding his psycho­evo­lut­ionary theory of emotion. Plutchik identified eight primary emotions, which he coordi­nated in pairs of opposites (see table).

Intensity of emotion and indicator color increases toward the center of the wheel and decreases outward. At the center, terror, for example, becomes fear and then appreh­ension; ecstasy becomes joy and then serenity. Secondary emotions are displayed as combin­ations of the primary ones.

ConveyAPI, a web service that interfaces with a text analysis engine, applies the wheel of emotions to sentiment analysis for social media monito­ring. ConveyAPI uses the concepts of Plutchik's wheel of emotions in text analysis to identify the polarity (positive or negative) and attribute specific emotions and their intensity.

Basic Emotions & Opposites

Basic Emotion
Emot­ional Opposite
Joy
Sadness
Trust
Disgust
Fear
Anger
Surprise
Antici­pation
 

Plutchik's Wheel of Emotions

Eight Basic Emotions

Human Feelings
Emot­ions
Oppo­site
Optimism
Antici­pation + Joy
Disapp­roval
Love
Joy + Trust
Remorse
Submission
Trust + Fear
Contempt
Awe
Fear + Surprise
Aggression
Disapp­roval
Surprise + Sadness
Optimism
Remorse
Sadness + Disgust
Love
Contempt
Disgust + Anger
Submission
Aggres­siv­eness
Anger + Antici­pation
Awe

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