1. Meeting mania. Meeting make you feel important, but they’re also usually a massive waste of time, cautions Turnbull.
2. Overhiring. “The bigger your team is, the more serious your company feels,” notes Turnbull, but do you really need a marketing manager, a writer, a designer and a junior marketer to send out one weekly email?
3. Worshipping vanity benchmarks. “Number of employees is not a metric to measure success by,” insists Turnbull.
4. Spending a lot of time networking. “Networking feels like work… But what other work are you trading off to do it?”
5. Sponsoring conferences. Unless you have the pocketbook of someone like Salesforce, this is probably a bad idea.
6. Overspending on swag. Yup, that cool office/fancy swag/nice business card makes your people feel good and impresses outsiders, “but this is another thing that many startups do before they can actually afford it,” warns Turnbull.
7. Constant meetings with founders and mentors. Like networking, constant meetups with others in the startup scene can be addictive… and destructive if you end up spending more time talking to other founders than you do to your customers.