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Simple Rules for Making Good Oral Presentations Cheat Sheet by

How to make good oral presentations
rules     presentation     oral

Introd­uction

While the rules apply broadly across discip­lines, they are certainly important from the perspe­ctive of this reader­ship. Clear and logical delivery of your ideas and scientific results is an important component of a successful scientific career. Presen­tations encourage broader dissem­ination of your work and highlight work that may not receive attention in written form.

Rule 1: Talk to the Audience

We do not mean face the audience, although gaining eye contact with as many people as possible when you present is important since it adds a level of intimacy and comfort to the presen­tation. We mean prepare presen­tations that address the target audience. Be sure you know who your audience is—what are their backgr­ounds and knowledge level of the material you are presenting and what they are hoping to get out of the presen­tation? Off-topic presen­tations are usually boring and will not endear you to the audience. Deliver what the audience wants to hear.

Rule 2: Less is More

A common mistake of inexpe­rienced presenters is to try to say too much. They feel the need to prove themselves by proving to the audience that they know a lot. As a result, the main message is often lost, and valuable question time is usually curtailed. Your knowledge of the subject is best expressed through a clear and concise presen­tation that is provoc­ative and leads to a dialog during the questi­on-­and­-answer session when the audience becomes active partic­ipants. At that point, your knowledge of the material will likely become clear. If you do not get any questions, then you have not been following the other rules. Most likely, your presen­tation was either incomp­reh­ensible or trite. A side effect of too much material is that you talk too quickly, another ingredient of a lost message.

Rule 3: Only Talk When You Have Something to Say

Do not be overze­alous about what you think you will have available to present when the time comes. Research never goes as fast as you would like. Remember the audience's time is precious and should not be abused by presen­tation of uninte­resting prelim­inary material.

Rule 4: Make the Take-Home Message Persistent

A good rule of thumb would seem to be that if you ask a member of the audience a week later about your presen­tation, they should be able to remember three points. If these are the key points you were trying to get across, you have done a good job. If they can remember any three points, but not the key points, then your emphasis was wrong. It is obvious what it means if they cannot recall three points!
 

Rule 5: Be Logical

Think of the presen­tation as a story. There is a logical flow—a clear beginning, middle, and an end. You set the stage (begin­ning), you tell the story (middle), and you have a big finish (the end) where the take-home message is clearly unders­tood.

Rule 6: Treat the Floor as a Stage

Presen­tations should be entert­aining, but do not overdo it and do know your limits. If you are not humorous by nature, do not try and be humorous. If you are not good at telling anecdotes, do not try and tell anecdotes, and so on. A good entert­ainer will captivate the audience and increase the likelihood of obeying Rule 4.

Rule 7: Practice and Time Your Presen­tation

This is partic­ularly important for inexpe­rienced presen­ters. Even more important, when you give the presen­tation, stick to what you practice. It is common to deviate, and even worse to start presenting material that you know less about than the audience does. The more you practice, the less likely you will be to go off on tangents. Visual cues help here. The more presen­tations you give, the better you are going to get. In a scientific enviro­nment, take every opport­unity to do journal club and become a teaching assistant if it allows you to present. An important talk should not be given for the first time to an audience of peers. You should have delivered it to your research collab­orators who will be kinder and gentler but still point out obvious discre­pan­cies. Laboratory group meetings are a fine forum for this.

Rule 8: Use Visuals Sparingly but Effect­ively

Presenters have different styles of presen­ting. Some can captivate the audience with no visuals (rare); others require visual cues and in addition, depending on the material, may not be able to present a particular topic well without the approp­riate visuals such as graphs and charts. Preparing good visual materials will be the subject of a further Ten Simple Rules. Rule 7 will help you to define the right number of visuals for a particular presen­tation. A useful rule of thumb for us is if you have more than one visual for each minute you are talking, you have too many and you will run over time. Obviously some visuals are quick, others take time to get the message across; again Rule 7 will help. Avoid reading the visual unless you wish to emphasize the point explic­itly, the audience can read, too! The visual should support what you are saying either for emphasis or with data to prove the verbal point. Finally, do not overload the visual. Make the points few and clear.

Rule 9: Review Audio/­Video of Your Presen­tations

There is nothing more effective than listening to, or listening to and viewing, a presen­tation you have made. Violations of the other rules will become obvious. Seeing what is wrong is easy, correcting it the next time around is not. You will likely need to break bad habits that lead to the violation of the other rules. Work hard on breaking bad habits; it is important.

Rule 10: Provide Approp­riate Acknow­led­gments

People love to be acknow­ledged for their contri­but­ions. Having many gratuitous acknow­led­gements degrades the people who actually contri­buted. If you defy Rule 7, then you will not be able to acknow­ledge people and organi­zations approp­ria­tely, as you will run out of time. It is often approp­riate to acknow­ledge people at the beginning or at the point of their contri­bution so that their contri­butions are very clear.

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