6. Do an assessment of your current state of maturity in P2P. You can download the assessment here. After you've done the assessment you can see in which areas (called "Business Functions") you can improve. Follow the framework and work on making your company P2P-ready.
7. Make sure you can easily talk about who your company is, what your company is great at and what you're company is looking to achieve. Hone that P2P "elevator pitch."
8. Make sure you talk about P2P as part of how you do business on your Web site, company blog, Twitter and elsewhere. This creates great karma!
9. Find people to partner with. At first you might be shy -- just get out of your comfort zone and expose yourself to new people. There are a number of arenas to meet people -- I suggest hooking up with your local International Association of Microsoft Channel Partners (IAMCP) group, but it can also be more ad hoc. Consider Microsoft's different partner events or similar events arranged by distributors like Tech Data or Ingram Micro where partners get together. Like all things in life, you need to practice in order to become great, so please make sure that you meet a lot of people -- and most important, take notes and follow up. It's often the follow-up that creates the success.
10. Givers gain! Make sure that you listen to your customers when they talk about needs that are outside your core competencies -- and then match these needs with partners that you trust. One benefit is that your customers will see you as a trusted adviser when you connect them with other partners.
Don't forget that you should get rewarded for your endeavors by either a decent margin (especially when billing goes through you) or by receiving business opportunities in return.** Make sure that all partners benefit financially one way or another.