I agree with Microsoft's recent partner messaging that many of the most successful entities in the channel have built intellectual property (IP) to separate their businesses from the pack. There are some cool examples, but many of them had development costs in the $100,000-plus range, an investment level that most of us in the channel would have a hard time matching. Integrators should keep in mind that there are ways to build IP as part of our daily business. Examples include focusing on a particular vertical, wrapping two solutions up together, building a unique assessment process, becoming an expert at targeting a particular job function and better documenting business processes. My guess is that your business already has some IP -- be it big or small -- that has just developed over time. The question now is how to nurture it.