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Universal Principles Guiding Journalism Cheat Sheet by

Universal Theme guiding Journalism
universal     failure     journalism     priciples


Journalism was once called the Fourth Estate and had it's own Rules of Integrity. Today, due to the shift of advert­ising dollars to the internet (lose of income) and the indoct­rin­ation of the college students in leftist liberal ideolo­gies, most journa­lists have joined the Madison Avenue promoters. Today's reporters feel the need to shape society as opposed to reporting the facts.

I am posting this because it is an excellent checklist of the failure of Contem­porary American Journa­lism..

10 Themes of Journalism (1-5)

Public interest
Example: “… to serve the general welfare by informing the people and enabling them to make judgments on the issues of the time” (American Society of Newspaper Editors)
Truth and accuracy
Example: “[The journa­list] strives to ensure that inform­ation dissem­inated is honestly conveyed, accurate and fair” (National Union of Journa­lists, UK)
Example: “Seeking out multiple witnesses, disclosing as much as possible about sources, or asking various sides for comment… [The] discipline of verifi­cation is what separates journalism from other modes of commun­ica­tion, such as propag­anda, fiction or entert­ain­ment” (Princ­iples of Journa­lism, from Project for Excellence in Journa­lism)
Example: “… our goal is to cover the news impart­ially and to treat readers, news sources, advert­isers and all parts of our society fairly and openly, and to be seen as doing so” (New York Times Company Policy on Ethics in Journa­lism)
Distinguishing fact and comment
Example: “… whilst free to be partisan, [the press] must distin­guish clearly between comment, conjecture and fact” (Editors Code of Practice, PCC, U.K.)


Principles 5-10

Example: “The journalist shall do the utmost to rectify any published inform­ation which is found to be harmfully inaccu­rate” (Inter­nat­ional Federation of Journa­lists, Principles on the Conduct of Journa­lists)
Example: “Journ­alists should be free of obligation to any interest other than the public’s right to know… [and] Avoid conflicts of interest, real or perceived” (Society of Profes­sional Journa­lists)
Transparency (regarding sources)
Example: “Aim to attribute all inform­ation to its source. Where a source seeks anonymity, do not agree without first consid­ering the source’s motives and any altern­ative, attrib­utable source. Where confid­ences are accepted, respect them in all circum­sta­nces” (Austr­alian Journa­lists Code)
Restraint (around harassment and intrusion)
Example: “The public has a right to know about its instit­utions and the people who are elected or hired to serve its interests. People also have a right to privacy and those accused of crimes have a right to a fair trial. There are inevitable conflicts between the right to privacy, the public good and the public’s right to be informed. Each situation should be judged in the light of common sense, humanity and the public’s rights to know” (Canadian Associ­ation of Journa­lists)
Originality (i.e. not plagia­rizing)
Example: “An AP staffer who reports and writes a story must use original content, language and phrasing. We do not plagia­rise, meaning that we do not take the work of others and pass it off as our own” (Assoc­iated Press Statement of news values and princi­ples)

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