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MGM Grand Brand Standards Cheat Sheet (DRAFT) by

This is a draft cheat sheet. It is a work in progress and is not finished yet.

Ampersands

Required in property name "­Hotel & Casino­;"
Allowed in headings, consec­utive dates, spatial contraint,
Not interc­han­geable with "­and­"

Address

3799 Las Vegas Boulevard Las Vegas, NV 89109 | 877.88­0.0880 | mgmgra­nd.com
Abbrev: NV
Separator: Vertical Line

Awards

Hotel
AAA Four Diamond

Awards

Hotel Eco-rating
4 keys

Awards

Green Key Global
Meetings
5 keys

Campus

MGM Grand Campus
1. MGM Grand
2. Skylofts
3. The Mansion at MGM Grand
4. The Signature at MGM Grand(R)

Color Palette

1. Pantone 10380C
RGB: 109/88/75
HEX#: 6D584B

Commas

Use serial­/Oxford commas.
Ex. I like one, two, and four.

Copyright

© 2015 MGM Resorts Intern­ati­onal®. All rights reserved.
Space after (C) current year
(R) does not have to be supers­cript

Logo OM

Logo IM

Logo OM/IM No MGM Tag

  

Logo - On prop

Logo Clear Space

Logo Minimum Height

Logo Color Pallette

HEX# BC7470

Logo Colors

On Light: black, PMS 871 or 4-C build
On Dark: white, PMS 871 or 4-C build
Foil, EMb: Marken® Astor
Universal Gold Foil M808

Logo Colors

PMS Metallic Gold 871
RGB: 173/15­2/110
CMYK: 11/15/­56/27
HEX# AD986E

Logo Colors

Name

OOM
MGM Grand Hotel & Casino® Las Vegas
OOM-Vegas
MGM Grand® Las Vegas
IM
MGM Grand Hotel & Casino­®/MGM Grand ®
On prop
MGM Grand®
Lockup
4th, VDARA MGM GRAND THE SIGNATURE
M life/Dest.
Yes/Luxury
Details
MGM all upper; G, H, C ini cap, "­&,­" never "­The­"
Trademark
(R) 1st occur. no logo
Life the M life at this MGM Resorts Luxury Destin­ation.
An MGM Resorts Luxury Destin­ation.

Tagline - Horz

Tagline - Horz Clr Spc

Tagline - Vert

Tagline- Vert Clr Spce

Social Media

Facebook
/MGMGrand
Twitter
@mgmgrand
YouTube
/mgmgr­andlv
iPhone app
/mgm-grand

Website

mgmran­d.com