Cheatography
https://cheatography.com
Data Pulling
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adv_data Opera-like data on advertiser, publisher, device levels
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adv_overspend Overspends of clients
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audience_reach Audience and Reach of account
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bucket Temporary and current bucket of account
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budget Current budget of account
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comp_win_int/ext Internal and external competition win
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config_campaign TOP configuration of campaign
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feed Latest feed quality
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onsite Account's visitors, sales, OV on-site o
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tiering Tiered down/up accounts
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top_products Clicks, displays, sales for top products
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Utilities
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cmail Send email with text and data
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currency Currency format for number
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datadump_excel Merge existing excel file with dataframe
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nicetab Nice tabular format for dataframe
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percent Percent format for number
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query_v/sql Query Vertica and SQL.
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smart_dates Give two dates for a string of period
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update_pwd Update password for running queries
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update_rmmax Update rmmax with latest version
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Performance
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account_target HOUSE account's target
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achievement Individual/Team achievements
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below_target CPO/COS vs account's target
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comp_slides Competition slides
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criteo_contribution Criteo contribution on all account's sales
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incrementality Incrementality report
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individual_targets Individual targets
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market_targets Market targets
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Global analysis
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back_in_time WoW, QoQ, YoY of dataframe
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churn All churned clients
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cpc_change_simulator Forecast performance with different CPC
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forecast_client Forecast account's performance
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retention Retention, stop&go, and impact of paused accounts
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seasonality Seasonality of account
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Unusual Patterns
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fraud Suspicious user behavior
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fraud_publisher Suspicious publisher behavior
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ga_sessions_discrepancy Discrepancies with Google Analytics
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Troubleshoot Troubleshoot performance issues (Shiny)
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Account
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bucket Temporary and current bucket of account
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churn All churned clients
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comp_win_int/ext Internal and external competition win
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criteo_contribution Criteo contribution to sales, OV
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retention Retention, Stop&Go, and impact of paused clients
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seasonality Seasonality of a client
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tiering Tiered down/up accounts
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top_product Clicks, displays, sales for top products
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Publisher
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fb_perf Facebook performance
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landing_rate Account's landing rate
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supply_health Addressable and captured values per publisher
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Created By
Metadata
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