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Google Analytics Limits Cheat Sheet by

Google Analytics limits
google     analytics     account     limits     google-analytics

Accounts & Profiles

25
Accounts per login
Can create a max of 25, a login can be given access to unlimited accounts
50
Profiles per account
100
Custom reports per account
Custom report at login access
20
Goals per profile
100
Custom Segments per login
5
Custom Vars
GA Premium:50
20
Custom Dimensions
*Universal Analytics; Ga Premiu­m:200
200
Custom Metrics
*Universal Analytics
25
Data Sources per property
*Universal Analytics

Reports

4
Advanced segments (applied at same time)
5
Report tabs (added to a custom report)
5
Metric Groups (added to a custom report)
5
Dimensions Drilldowns (added to a custom report)
5
Filters (added to a custom report)
10
Metrics (added to a custom report)
 

Data

50.000
rows
above this limit, data is aggregated in "­oth­er"
20.000
data export limit
10.000
rows via API

Hits

500
per Session
same por Premium
1 million
per profile per day
GA Premium:
10 million
pageviews per month
GA Premium:1 billion

API

50.000
Requests
per project per day
10
Queries
per second per IP
4
Requests
per IP
10.000
Requests
per profile per day
10
Requests
per profile
 

Sampling

500.000 / 1 mill
Special Queries / Unique dimensions combin­ations
Above this limit, data is sampled
50 mill
Unique dimensions combin­ations
GA Premiu­m:Above this limit, data is sampled

Characters

128
characters in a Custom Var
256
characters in a Regex
255
cchara­cters in Filters Pattern

Other

30 minutes
utmb cookie
6 months
utmz cookie
*can be changed in the ui
1
Adsense associate accounts
Unlimited
Adwords associate accounts
2 years
Data storage

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Comments

Anne Anne, 14:52 13 Feb 14

Number of scheduled reports per view/login - I think this is about 20

Wendy Wendy, 16:06 28 Mar 16

What is the limit in regards to the total number of backend filters (not front end segments) allowed per profile view? Has there been a recent change in limits?

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