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Enhanced Ecommerce Universal Analytics Cheat Sheet by

Parameters sent in the different data sent in enhanced ecommerce
analytics     ecommerce     universal     datalayer     enhanced

Product Impres­sions

il[ind­ex]nm
il (impre­ssion list) The list or collection to which product belongs (Examp­le:­il1nm)
il[ind­ex]­pi[­ind­ex]nm
The name of the product impression (product impres­sion) #
il[ind­ex]­pi[­ind­ex]id
The product ID or SKU of the product impression #
il[ind­ex]­pi[­ind­ex]pr
The price of the product impression #
il[ind­ex]­pi[­ind­ex]br
The brand of the product impression #
il[ind­ex]­pi[­ind­ex]ca
The category of the product impression #
il[ind­ex]­pi[­ind­ex]va
The variant of the product impression #
il[ind­ex]­pi[­ind­ex]ps
The product´s position in a list of the product impression #
il[ind­ex]­pi[­ind­ex]­cd[­index]
The product´s custom dimension index #
il[ind­ex]­pi[­ind­ex]­cm[­index]
The product´s custom metric index #

Promotion Impres­sions

promo[­ind­ex]id
Promotion ID #
promo[­ind­ex]nm
Promotion Name #
promo[­ind­ex]cr
Promotion Creative #
promo[­ind­ex]ps
Promotion Position #
 

Product Info

pa
product action (click, detail­,ad­d,r­emo­ve,­che­cko­ut,­che­cko­ut_­opt­ion­,pu­rch­ase­,re­fund)
pr[ind­ex]nm
product # Name
pr[ind­ex]id
product # ID or SKU
pr[ind­ex]pr
product # Price
pr[ind­ex]va
product # Variant
pr[ind­ex]qt
product # Quantity
pr[ind­ex]­cd[­index]
product # Custom Dimension #
pr[ind­ex]­cm[­index]
product # Custom Metric #
pr[ind­ex]nm
product # Name...

Checkout Options

col
Step Number
cos
Step Name

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Comments

dmpg_tom dmpg_tom, 21:10 9 Jul 14

nice work, you beat me to it! Thanks for your effort.

Fernando Gavarrón Fernando Gavarrón, 21:46 17 Nov 15

Gracias M. Me has ahorrado un rato de búsqueda :)

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