Show Menu

Adobe Analytics (Omniture SiteCatalyst) Parameters Cheat Sheet by

An explanation of the URL parameters which are used in Adobe Analytics (AKA Omniture SiteCatalyst) tracking calls.
adobe     url     analytics     tracking     omniture     sitecatalyst     parameter

Basic Parameters

AQB
Analytics Querys­tring Begin (signifies end of the query params, always first, always = 1)
AQE
Analytics Querys­tring End (signifies end of the query params, always last, always = 1)
bh
Browser Height (viewport)
bw
Browser Width (viewport)
c
Colour depth (in bits)
ce
Content Encoding
fid
The Fallback ID for this user/d­evice
g
url of page (inc url parame­ters)
gn
paGeName (same as pageName but short parameter name version)
j
Java version installed
k
cooKies enabled?
ndh
Is this origin­ating from a javascript request (1 = yes)
p
browser Plugins installed
pageName
the PAGENAME (same as gn but long parameter name version)
s
Screen resolution
t
Timestamp of request (inc timezone)
v
jaVascript enabled?

Config­uration Params

cdp
Cookie Domain Periods
ns
NameSpace
vmf
3rd party domain being Migrated From
vmt
3rd to 1st party cookie migration key
 

FREE Adobe Analytics Workshop

If you would like an in depth analysis of your Adobe Analytics instal­lation and reporting the why not sign up for a FREE Adobe Analytics Workshop with DMPG. This will allow us to analyse your instal­lation and reporting and answer any questions you have about Adobe Analytics. It's completely free with no obligation to purchase anything.

Custom Params

c1...cN
sProp1 to sPropN - custom metrics
channel
the Channel (or section)
events
List of events (comma separated)
h1...h5
Hierarchy variables 1 to 5
l1...l5
List variables 1 to 5
v0
campaign variable
v1...vN
eVar1 to eVarN - custom dimensions

Custom Links

pe
custom link type
pev1
full url of link clicked (e.g http:/­/ww­w.d­mpg.co.uk­/who)
pev2
custom link name
pev3
(see media below)

Media Parameters

c.
1st media delimiter
a.
2nd media delimeter
media.
3rd media delimiter
playerName
Name of media Player
length
length of media (seconds)
p_e
type of call (see extra box)
pev3
type of media (e.g. video)
 

eCommerce

products
the Products string (see note below)
purchaseID
Purchase ID (trans­action ID)
state
the STATE of the purchaser
zip
the ZIP of the purchaser
cc
Currency Code
products is a comma delimited list of semi-colon delimited strings! in the format
[categ­ory­];[­sku­];[­qty­];[unit price]­;[i­ncr­ementor events­];[­mer­cha­ndi­sin­g],­[ca­teg­ory­],[­sku­2]...etc

ClickMap Parameters

pid
Page IDentifier (ClickMap only)
pidt
Page IDentifier Type (ClickMap only)
oid
Object IDentifier (ClickMap only)
oidt
Object IDentifier Type (ClickMap only)
ot
Object Tag name (ClickMap only)
oi
source Index (ClickMap only)

possible pe parameter values

m_s
Media Start
m_i
Media Instance
lnk_o
Other LiNK
lnk_e
Exit LiNK
lnk_d
Download LiNK

Download the Adobe Analytics (Omniture SiteCatalyst) Parameters Cheat Sheet

1 Page
//media.cheatography.com/storage/thumb/dmpg-tom_adobe-analytics-omniture-sitecatalyst-parameters.750.jpg

PDF (recommended)

Alternative Downloads

Share This Cheat Sheet!

 

Comments

sunil sunil, 10:11 13 Jan 16

adobe cookies name ?

dmpg_tom dmpg_tom, 14:49 15 Jan 16

The Adobe Analytics visitor ID is stored in s_vi cookie. There is also the fallback ID (which covers when 3rd party cookies cant be set) called s_fid.
The final common Adobe Analytics cookie is called s_cc. If you see it, it will always be set to 'true'. this is the cookie check cookie and literally provides a way for the javascript to check whether it can set 1st party cookies on the site.

dmpg_tom dmpg_tom, 14:49 15 Jan 16

The Adobe Analytics visitor ID is stored in s_vi cookie. There is also the fallback ID (which covers when 3rd party cookies cant be set) called s_fid.
The final common Adobe Analytics cookie is called s_cc. If you see it, it will always be set to 'true'. this is the cookie check cookie and literally provides a way for the javascript to check whether it can set 1st party cookies on the site.

sunil sunil, 10:11 13 Jan 16

What is definition of the following query in adobe parameter query string.

Parameter Value
D D=
C4 D=v10

dmpg_tom dmpg_tom, 14:51 15 Jan 16

Good question. This notation enables a parameter to equal the same as another parameter without having to duplicate the data.
So in your example, C4=D=v10 - this means that prop4 (c4) = the same value as eVar10 (v10).
this notation can be used for almost all parameters.

Add a Comment

Your Comment

Please enter your name.

    Please enter your email address

      Please enter your Comment.

          Related Cheat Sheets

          Google Analytics Regular Expressions Cheat Sheet
          Google Universal Analytics URL Collect Parameters Cheat Sheet
          Google Analytics Cookies (v2) Cheat Sheet

          More Cheat Sheets by dmpg_tom

          Google Universal Analytics URL Collect Parameters Cheat Sheet